The purpose of this association is to:
- Gather and provide information regarding the culture of aronia.
- Better the conditions of those engaged in aronia growing and encourage sustainable growing practices.
- Improve the quality and marketability of aronia produced through the use of education and research.
- Promote the aronia industry and other value-added uses of aronia.
- Network and cooperate with related government agencies, educational institutions, development organizations and private industry to address these stated purposes.
- Promote a healthy social and political environment conducive to aronia growing.
